Cross Culture
Culture exists in every society. It is the specific learned norms based on attitudes, values and beliefs. Culture is often based on long standing traditions that have been passed from elders to the younger generation. It can be evolved through societal and religious influences. Changing culture, though difficult, can be done through choice or imposition. When culture are isolated they tend to stabilize and change is slow or ceases. When culture makes contact with other cultures, a type of cultural borrowing takes place and is more prominent when languages are similar or identical. Culture not only influences daily life but also affects business transactions that take place in that community. Because culture can vary from country to country and even area to area, doing business in a foreign country can cause complications for even the best of business managers.
