E-Commerce
With the rapt advancements in technologies that are developing in today’s business world, companies are forced to keep up and be able to adapt to the ever-changing environment. In order to stay competitive, companies must be able to utilize the different tools that technology has to offer. Technological factors have been of growing importance in recent years. A major factor involved in these issues is the use of the Internet. The Internet has been rapidly growing ever since its introduction. The Internet has quickly become one of the most valuable assets in modern business. The Internet has led to the birth of electronic commerce or E-commerce. E-commerce has now become a major factor in many companies. E-commerce challenges the traditional business practices, and brings up a numerous amount of issues that the company must now address. In marketing, a company must be constantly aware of the new developments in E-commerce.