Who launched the book gift tokens?
The first Boot (TOKENS were launched towards the end of 1932 by the National Book Council with the slogan ‘The Gift is Mine, The Choice is Thine’. The idea had been conceived in 1926 by Harold Raymond of Chatto & Windus, but it was several years before he could secure the co-operation of the booksellers. Book tokens have since been introduced in most countries of the Western world with the notable exception of the USA, where it has been found impossible to devise a workable scheme.
